Prelanding vs landing page
| Prelanding | Landing page | |
|---|---|---|
| Purpose | Warm up, qualify, build interest | Convert: sign-up, purchase, install |
| Position | Between ad and offer | The offer page |
| Typical content | Article, review, quiz, short story | Offer details, form, price |
| Who owns it | Often you | Often the advertiser or network |
When a prelanding helps
- The offer needs context before the visitor understands it.
- You want to qualify interest: only people who click through the prelanding reach the offer.
- You want to test angles, with several prelandings in front of one offer.
It adds a step, so it can also lose visitors. Compare click-through from the prelanding and final ROI with and without it, ideally in a split test.
Using prelandings in TDS.SO
In TDS.SO a prelanding is a destination like any other. You can send traffic to a page on any URL, show a landing page on your own domain through the landing-page redirect method, generate one from a prompt or a URL with AI landing pages, or upload your own HTML or ZIP.
Tracking the second click
To keep attribution intact, the click ID must survive the extra step, so the postback can still find the original click. If the prelanding is a page you host elsewhere, forward the ID in its URL (for example ?cid={click_id} on the destination) and have its button pass it on to the offer. Click macros do not work inside landing pages hosted by TDS.SO, so check on your first test clicks that the ID reaches the offer.
Questions
Is a prelanding the same as a landing page?
No. A prelanding prepares the visitor and sends them on to the offer. The landing page is the offer page where the conversion happens.
Does a prelanding always improve conversion?
No. It adds a step and can lose visitors. Compare final ROI with and without it on the same traffic before keeping it.
Can TDS.SO host a prelanding?
Yes. You can show a landing page on your own domain, build one with AI from a prompt or URL, or upload your own HTML or ZIP.