Keitaro vs Binom

Keitaro and Binom are the two self-hosted trackers most media buyers compare first. Both are licences you install on your own server, both have campaigns, landers, offers and postbacks, and both leave clicks unlimited in practice. The differences are in price, hosting options, anti-fraud and how routing is set up. Facts below come from each vendor's site and docs, checked on 10 November 2026.

Facts checked
7 min Reading time
Comparison

Summary table

KeitaroBinom
HostingSelf-hosted on your VPSSelf-hosted v2, or Binom Cloud run by the vendor
Server requirementsCentOS 9 Stream, from 4 GB RAM and 2 CPUsUbuntu 24.04 or newer, from 4 GB RAM, 2 cores, 50 GB disk
LicenceIndividual editions €40, €72, €104 a month (yearly view); business editions for teams$149 a month, or $104 a month billed yearly; Cloud $299
Domains and usersFrom 1 domain and 1 user (Starter) to 500 domains and 5 users (Expert); more on business editionsUnlimited users and domains
ClicksUnlimited on every editionNo licence limit per the FAQ; plan cards list daily caps
TrialNone, public demo14 to 30 days per the pricing page
Anti-fraudBuilt-in bot lists; the FAQ notes some bots may not be markedBinom Protect add-on, $99 a month or $69 billed yearly
Landers on the trackerZIP upload, HTML or PHP; built-in editorIntegrated landers uploaded as files
Click ID macro{subid}{clickid}

Hosting and running costs

With Keitaro you always run the server. The docs size it by daily clicks, from 4 GB of RAM and 2 CPUs under 100,000 clicks a day up to 64 GB and 8 CPUs for 5 to 10 million. The docs also note that updates may be unstable on servers in some regions and list hosting providers that are not supported.

Binom gives you a choice. Version 2 runs on your Ubuntu server with similar minimum specs, or you pay more for Binom Cloud, where the vendor handles the server, monitoring and tuning. Either way, add the server or the cloud plan to the licence price when you compare.

Pricing and trial

Keitaro prices in euros. The individual editions shown with the yearly toggle are Starter at €40 a month, Advanced at €72 and Expert at €104, and the FAQ lists 10% off for 6 months and 20% off for 12. Editions differ in domain and user limits and in features such as the Admin API, the audit log and custom metrics. There is no trial.

Binom has one licence: $149 a month, or $104 a month billed yearly, with every user and domain included. An extra licence costs $75 a month. The trial is listed as 30 days on the plan card and 14 days, extendable to 30, in the FAQ. The pricing page mentions refunds for unused licence time.

Routing

In Keitaro a campaign holds flows. Forced flows are checked first, then regular flows, either in order or picked at random by weight when split testing is on, and finally the default flow. A visitor can be bound to the flow they saw first.

In Binom a campaign checks rules from top to bottom first. Clicks that match no rule go along the default paths, picked by relative weights, then to a lander or straight to an offer. Smart Rotation can adjust the weights automatically.

Both models express the same idea: conditions decide where a click goes, and weights split what is left.

Anti-fraud

Keitaro filters bots with built-in lists of user agents and IP addresses that you can extend, plus a Bot filter in flows. The vendor's FAQ says some bots may not be marked as bots.

Binom sells Binom Protect separately. Its docs describe VPN, proxy, Tor and data center detection, bot detection presets and a server-side check with an optional JavaScript step, running locally on your tracker.

Landers, postbacks and integrations

Keitaro hosts landers uploaded as a ZIP with index.html or index.php, with some PHP functions blocked. Binom stores integrated landers in a landers folder on the tracker; whether they run PHP is not stated on the pages we checked.

Postbacks look different. Keitaro expects subid and status on a URL with a postback key, with optional payout, currency and more. Binom uses click.php?cnv_id=…&payout=… with an optional cnv_status. Keitaro's edition page lists integrations with Facebook, Google Ads, TikTok and Cloudflare, an Admin API and MCP on higher editions.

Which one fits

  • Keitaro if you want PHP landers on the tracker, its integrations and user scripts, and you need few domains on the lower editions.
  • Binom if you want unlimited domains and users on one licence, a longer trial, or the option to let the vendor run the server.

If you mostly use either one to send clicks by country and device and to filter bots, a third option is a cloud traffic distribution system. TDS.SO runs routing, bot filtering and statistics in the cloud, with a web server on your VPS installed with one command, from $9.99 per 7 days with unlimited clicks and domains. Its tracker is in beta. See Keitaro alternatives and Binom alternatives for the wider picture.

Sources

Checked on 10 November 2026. Keitaro: pricing, editions, installation, flows, bot lists, postback, FAQ. Binom: pricing, server requirements, paths, Binom Protect, postback.

Keitaro and Binom are trademarks of their owners. TDS.SO is not affiliated with either. If something here is out of date, write to us in Telegram and we will correct it.

Questions

Which is cheaper, Keitaro or Binom?

On list prices checked on 10 November 2026, Keitaro's Starter edition is €40 a month with 1 domain, and Binom's licence is $104 a month billed yearly with unlimited domains. Which works out cheaper depends on how many domains and users you need, plus the server and, for Binom, whether you add Binom Protect.

Does Keitaro or Binom have a cloud version?

Binom sells Binom Cloud, where the vendor runs the server. Keitaro's docs describe a self-hosted tracker; we could not confirm a cloud version on its site.

Which has a free trial?

Binom lists a trial of 14 to 30 days. Keitaro's FAQ says there is no trial and offers a public demo instead.

Can I move campaigns between them?

Neither vendor's pages we checked describe importing campaigns from the other. Plan on recreating campaigns by hand, one domain at a time.

Keep reading

Related

Alternatives

Keitaro alternatives

Alternatives

Binom alternatives

Switching

Moving from Keitaro to TDS.SO

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